Otterly vs Peec AI: Best AI Visibility Tracker 2026
If you sell on Shopify and you want to know whether ChatGPT, Gemini or Perplexity ever mention your store, you need a GEO tracking tool. Here’s the short answer: start on Otterly if you’re an SMB or agency testing this category, move to Peec AI when competitor benchmarking and share of voice become the point, and only reach for Profound if you’re a larger brand with the budget and a team to act on the deepest data. All three measure the same new reality. They’re built for different sizes of operation. For the wider toolkit, see our complete guide to AI tools for e-commerce.
Most “best GEO tool” pages hedge. This one commits, and it explains exactly what the call depends on.
The verdict at a glance
Otterly is the best value entry point. Peec AI is the best for competitor and share-of-voice tracking. Profound is the deepest tool in the category, and it’s priced like it. The line between them is your budget and how many people will actually use the data, not the length of the feature list.
Comparison table
| Criteria | Otterly | Peec AI | Profound |
|---|---|---|---|
| Best for | SMB to enterprise | Teams, competitor benchmarking | Enterprise brands with a team |
| Starting price | ~$25–29/mo | ~€89/mo | ~$82–99/mo and up |
| Free trial | Yes (14 days) | Yes | Demo only, no free trial |
| Engines tracked (base) | ChatGPT, Perplexity, AI Overviews, Copilot | ChatGPT, Perplexity, AI Overviews | ChatGPT (multi on higher tier) |
| Mentions and citations | Yes | Yes (clean split) | Yes (per-answer detail) |
| Competitor / share of voice | Basic | Strong (the focus) | Deep |
| GEO recommendations | Yes (audit) | Limited | Yes (workflows) |
| Unlimited seats | No | Yes | Plan-dependent |
| Ease of use | Very easy | Easy | Steeper |
Pricing and included prompt volumes change often. Treat this table as a positioning guide and check the current plans on each site before you commit.
Why GEO tracking matters now
Traditional SEO measures where you rank on Google. That world is shrinking. Gartner expects a 25% drop in traditional search volume by 2026, and when AI Overviews appear, the click-through rate to actual sites collapses. More and more, the AI’s answer is the answer, with no click to your store.
For e-commerce this is concrete. A buyer no longer types “best wireless earbuds under £100” into Google and scrolls. They ask ChatGPT, and ChatGPT names three brands. If you’re one of the three, you’re in the consideration set. If you’re not, you lost the sale before the shopper ever saw a product page, and you have no log file or analytics dashboard telling you it happened. GEO tracking is how you make that invisible loss visible. The UK is the second-largest Shopify Plus market in the world, and British and US merchants are exactly the buyers shifting research into AI chat first.
One honest caveat up front: these tools measure, they don’t optimize for you. Watching your visibility score move is not the same as moving it. The content structuring, schema and authority-building work still has to happen, by you or your agency.
Otterly: the best value entry point
Our pick for starting AI visibility tracking in month one.
Otterly is the tool I recommend to start with. It’s the most affordable in the category and it covers the essentials without the complexity or cost of an enterprise platform.
What it does well. Price is the headline: from around $25 to $29 a month with a free trial, it’s the only tool here that a freelancer or a small Shopify store can adopt without a second thought. It automatically tracks your mentions and citations across the engines that matter most: ChatGPT, Perplexity, Google AI Overviews and AI Mode, and Copilot. A genuinely smart feature converts your existing SEO keywords into conversational AI prompts, so you’re not starting from a blank page. The built-in GEO audit points you at how to optimize your content to get cited more. Beyond measurement, Otterly also handles content auditing and AI-assisted content writing, on par with what Peec AI offers on those fronts, plus a search-intent volume that estimates your AI traffic — a metric it was among the first in the category to provide. Setup is quick: usable data in 48 hours, versus the week or two heavier tools demand. Gartner named it a Cool Vendor in 2025, which tells you the category is maturing.
Where it falls short. Cheaper plans cover a narrower set of engines, so Meta AI, Grok or DeepSeek aren’t always included. That’s a fair trade given ChatGPT and Perplexity carry most real-world usage. The dashboard gets busy once you track a lot of prompts or projects. Sentiment analysis is good for the general trend but worth spot-checking on the finer cases. Competitor tracking exists but it’s basic compared with Peec.
Best if: you’re a solo founder, a small DTC team or an agency proving this category is worth the spend on a tight budget. But don’t mistake it for a small-only tool: from around $29 a month it’s the easiest way in, yet it’s also deployed at enterprise scale, running across some 50 markets with 200+ users (a global insurer among them). A low entry price that holds up at the scale of large organizations.
Peec AI: the competitor and share-of-voice specialist
Peec AI sits a notch above Otterly in depth and positions itself as the mid-market analytics platform, built for marketing teams and agencies that want quality data without the enterprise price tag.
What it does well. The unlimited-seats model is a real advantage: the whole team can monitor, collaborate and act on the data with no per-user billing, which makes it economical as you grow. Tracking is daily. Its sharpest feature is benchmarking: Peec is genuinely strong at showing your share of voice against named competitors, so you see not just whether you’re mentioned but how often relative to the brands you’re losing to. It also draws a clean line many tools blur, separating brand mentions (when you’re named) from source citations (when your content is used without your name attached). Pitch Workspaces let agencies share visibility reports with prospects to win business. The interface is clean and there’s a Looker Studio connector. The client list (Wix, ElevenLabs, Chanel) suggests it holds up at scale.
Where it falls short. Peec is lighter on truly actionable next-step advice: it tells you where you stand better than what to do about it. Base plans track only three engines (ChatGPT, Perplexity, AI Overviews); Gemini, Claude, DeepSeek, Llama and Grok cost extra. Reporting is more summarized and abstract than Profound’s, so you get the trend but lose the per-answer detail. Pricing in euros adds a little variability for teams billing outside the eurozone.
Best if: you’re a marketing team or agency that lives and dies by competitive benchmarking and share of voice, you want unlimited seats, and you manage more than one brand or client.
Profound: enterprise-grade GEO analytics
Profound is the enterprise reference. It’s the deepest, most complete tool in the category, built for large teams with the resources to use the data fully. That power comes at a price.
What it does well. The analytical depth is the best on the market. Where Peec summarizes, Profound shows the exact text of AI answers with your brand highlighted in context, so you understand precisely how the systems interpret your content. Profound Workflows automate content operations for the AI-search era. Sentiment analysis tracks whether the AI describes you positively, neutrally or negatively. The platform is SOC 2 Type II certified and HIPAA compliant, which matters in regulated sectors. It’s also the best at catching secondary engines, picking up mentions on Grok and DeepSeek that others miss.
Where it falls short. Price is a genuine barrier. The base plan often tracks only ChatGPT, and multi-engine coverage needs a markedly more expensive tier. Add the internal headcount needed to analyze the data, produce content and build authority, and the real total cost climbs hard. There’s no free trial, only demos, so you have to commit to test it. And like every tool here, it diagnoses without executing: it shows you you’re invisible, but the optimization work is still yours.
Best if: you’re a larger brand or enterprise with a dedicated budget and analysts to act on the data, you need SOC 2 compliance, or you want the finest per-answer detail and the most complete multi-engine coverage.
Which one based on your situation
Solo founder or small store, new to AI visibility. Free trial then Otterly Lite. You find out whether you show up in AI recommendations without a heavy spend. The rational starting point, full stop.
Growing DTC brand taking this seriously. Otterly Standard or Peec AI Starter. Daily tracking, several engines, sentiment. Pick Otterly if price leads; pick Peec the moment competitor benchmarking and share of voice are what you actually care about.
Agency managing AI visibility for several clients. Peec AI, for the unlimited seats and Pitch Workspaces that help you win and report on clients. Otterly is the fallback if your clients are smaller and price-sensitive.
Larger brand or enterprise with budget and a team. Profound, for the analytical depth and the most complete multi-engine coverage. The cost is justified only if you have the people to act on what it finds.
The trap cuts both ways. Buy Profound before you have a team to use it and you’re paying enterprise prices for a dashboard nobody opens. Stay on a spot-check spreadsheet too long and your competitors quietly own the AI answer while you’re blind to it. If you’re serious about the SEO side feeding all of this, our comparison of the best AI SEO tools for e-commerce covers the optimization layer these trackers only measure.
Where our own GEO data comes in
We don’t rank these tools from spec sheets. We can judge them because we run AI-visibility measurement ourselves, every month. Our GEO Barometer leans on Quotis, an independent AI-visibility signal that measures how often e-commerce tools and brands get surfaced by ChatGPT, Gemini and Perplexity across a fixed set of prompts. It’s a signal no vendor can buy or quietly influence, which is exactly why we trust it as a cross-check on the platforms reviewed here.
On a topic that is AI visibility, that matters more than usual. Otterly, Peec and Profound all tell you your numbers; Quotis is how we keep them honest, because we see independently which tools the engines actually recommend. If you want to understand the discipline before you pay for a tracker, the Barometer is the place to start, and the same logic applies to your store: being cited depends on your overall authority, not on the tracker you buy. The tool measures the result; it doesn’t create the authority.
The verdict
There’s no universal winner. There’s a winner for your size and budget.
Start on Otterly if you’re an SMB or agency. It’s cheap, fast to set up, and it proves whether AI engines name you within 48 hours. Move to Peec AI the moment competitor benchmarking and team share-of-voice tracking become the real job, because that’s its specialty and the unlimited seats pay off across a team. Reach for Profound only if you’re a larger brand with budget and a dedicated team to turn its deep, per-answer data into action. The only wrong moves are buying enterprise depth you can’t staff, or flying blind while buyers ask ChatGPT for a recommendation and hear a competitor’s name instead of yours. And if support is your next gap once visibility is sorted, see our take on the best AI customer service tools.
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Frequently asked questions
What is GEO, or AI visibility tracking?
GEO stands for Generative Engine Optimization. AI visibility tracking is the practice of measuring how often, and how, your brand gets mentioned or cited inside AI answers from ChatGPT, Gemini, Perplexity, Copilot and Google's AI Overviews. It's the equivalent of rank tracking for the age of AI search. Instead of asking where you rank on a Google results page, you're asking whether the AI names your store when a buyer asks it for a recommendation.
How do I track if ChatGPT recommends my store?
Use a tool like Otterly, Peec AI or Profound. You can type a few questions into ChatGPT yourself and note whether your brand shows up, but AI answers are non-deterministic, so the same prompt gives different results, and doing it by hand across dozens of prompts and several engines gets old fast. These tools automate the monitoring, track mentions and source citations over time, and tell you which competitors are getting named instead of you.
What is the best AI visibility tracking tool for a small store?
Otterly. It's the most affordable tool in the category, starts around $25 to $29 a month with a free trial, and covers the engines that matter most: ChatGPT, Perplexity, AI Overviews and Copilot. It also turns your existing SEO keywords into AI prompts and includes a GEO audit. For a solo founder, a small DTC team or an agency testing the category, it's the rational entry point.
Why does AI visibility matter for e-commerce in 2026?
Because buyers increasingly start product research inside an AI chat instead of Google. When a shopper asks ChatGPT which protein powder or which running-shoe brand to buy, the AI's answer is the new first page of search. If your competitors are named and you aren't, you lose consideration before the buyer ever reaches a website. Tracking your AI visibility tells you whether that's happening to you right now.
Otterly vs Peec AI vs Profound: which should I pick?
Otterly to start cheaply and prove the category is worth your time. Peec AI when competitor benchmarking and share-of-voice across a team or agency become the point, thanks to unlimited seats and a clean mentions-versus-citations split. Profound only if you're a larger brand with real budget and a dedicated team to act on the deepest, most granular data. The deciding factor is your budget and how many people will use the data, not the feature checklist.
Do these tools improve my AI visibility or just measure it?
They measure. That's the honest distinction. Otterly and Profound add GEO audit recommendations, but implementing them is still your job or your agency's. Measuring is step one; acting is step two. No tool replaces the content structuring, schema and authority-building work that actually gets you cited more often by AI engines.
Can't I just track AI mentions manually for free?
For a handful of one-off checks, yes. Ask ChatGPT and Perplexity a few questions and log whether you appear. But AI answers vary run to run, manual tracking over time is tedious, and you won't cover every engine or phrasing. A paid tool automates this across dozens of prompts and multiple engines and gives you trends you can act on. For anything beyond a quick spot-check, the tool pays for itself.